The picture of a barn raising, a community effort to collectively help out a neighbor seems quaint and out of reach for those of us of a more urban persuasion.
Well, the local food community is a community too and one of our own suffered a calamity this weekend in the form of a assault and robbery.
Michael & Marika Feigenbaum were robbed again this Memorial Day weekend at their bakery, “Lucy’s Sweet Surrender” on Buckeye Rd. Fortunately, nobody was shot this time, but Michael got roughed up more than a little bit. I saw him Saturday morning about 4 hours after the assault and he was gamely trying to keep up with the orders but was visibly hurting. They lost several days worth of store receipts and the cash box for the day’s farmers markets. While he didn’t mention a figure I’m sure his loss was more than several thousand in cash alone. Money that will take months of effort to recoup. Theirs is not a business with large profit margins.
Michael is a stubborn cuss, from Russian Jewish stock and will, I expect soldier on. Marika is still shaking and I think still not really yet recovered from being shot last year. But this kind of calamity is not only a serious financial hit, but more so an emotional blow. Two violent robberies in 18 months is a bit much, even by Cleveland standards.
“What’s political is also personal. If you believe in something, you should be willing to make sacrifices to support it, even if it’s expensive or inconvenient.” (Russ Parsons, L.A. Times food writer)
What can you do? Well, if you need a loaf of bread, food for a graduation party, office event, family get-together or just because you like quality baked goods consider making a purchase from them at the store on Buckeye or at one of the farmers markets (Shaker Sq. or Crocker Park on Saturdays). If you are already a customer, buy something extra. There is little downside for you because “Lucy’s Sweet Surrender” makes quality stuff (I’m a fool for his poppy seed goodies) . And your support now can make a big difference in gritting them back on track.
You won’t get any splinters in your fingers and you’ll help rebuild their business too.